About the Job
Senior Content Executive
Location: Dunfermline/Hybrid
Salary: Up to £30,000 DOE
Vets Now is the UK’s leading provider of emergency and out-of-hours care for pets. We operate from more than 60 clinics and hospitals across the UK. At Vets Now, we aim to give people and their pets the care and support they deserve at the time they need it most, and every year our emergency vets and vet nurses treat more than 200,000 pets. Together we save pets’ lives.
About the Role
We are currently looking for a Senior Content Executive to join our Marketing team. Our support Office is based in Dunfermline and this will be a hybrid role where you will be required to travel to the office a few times a month for meetings and project work.
The senior content executive will be responsible for producing high-quality, engaging content for the pet owner, vet professional and internal audiences at Vets Now. The role will include researching, writing, creating and coordinating content across multiple channels such as web, social and email. Working closely with the social and content manager, you will support social media and content strategies, as well as SEO initiative, video production and design tasks, ensuring all content aligns with the Vets Now brand and strategies.
Role Responsibilities
- Support on content creation by developing and producing engaging content, including written, visual, and multimedia formats, tailored to various audiences.
- Work closely with the social media and content manager, and other teams to ensure content aligns with broader marketing campaigns and strategies.
- Plan, organise, and manage the content calendar, ensuring deadlines are met and content is distributed efficiently.
- Lead on trend research and stay informed about current trends in content marketing, social media, and pet owner engagement to bring fresh, relevant ideas to content development.
- Support on engaging with Vets Now staff to gather insights for Employer Brand case studies and conduct interviews and draft stories highlighting staff experiences and positioning Vets Now as employer of choice.
- Assist with link-building strategies and SEO initiatives.
- Support on video shoots and multi-media content for social media and website.
- Contribution monthly reporting to show the impact of our work on the agreed KPIs.
Required Skills
- 2-3 years’ experience in a content-focused role.
- Proven project management success.
- Strong knowledge of the marketing mix: content, SEO, website optimization, link building, email, and social media marketing.
- Analytical mindset for tracking metrics and adjusting campaigns.
- Talent for writing engaging, varied copy.
- Creative thinker with fresh ideas.
- Passion for creating content, especially video and writing.
- Excellent editing, proofreading, and attention to detail.
- Ability to plan and manage premium projects with a methodical approach.
Rewards & Benefits
- 7 weeks annual leave
- Your birthday as a paid day off
- Cash Health Plan provided by Simply Health
- Vets Now For You – reward gateway giving discounts and cashback with 100’s of retailers
- Family-friendly policies including sick, maternity, paternity and adoption pay schemes
- UK Standard Pension contributions – 5% Employee/3% Employer
- Up to 50% discounted staff pet care
- Paid volunteering days
- Death in service of two times annual salary
We welcome applications from candidates of all backgrounds, including those from diverse and minority groups. As a Disability Confident Employer, we encourage candidates with disabilities and health conditions to apply and are committed to providing reasonable adjustments throughout the recruitment process.