About the Job

Marketing Executive – 12 Month FTC

Location: Dunfermline/Hybrid

Salary: Up to £25,000 DOE

Vets Now is the UK’s leading provider of emergency and out-of-hours care for pets. We operate from more than 60 clinics and hospitals across the UK. At Vets Now, we aim to give people and their pets the care and support they deserve at the time they need it most, and every year our emergency vets and vet nurses treat more than 200,000 pets. Together we save pets’ lives.

About the Role

We are currently looking for a Marketing Executive to join our Marketing team on a 12-month fixed term contract. Our support Office is based in Dunfermline and this will be a hybrid role where you will be required to travel to the office a few times a month for meetings and project work.

You will be responsible for supporting the development as well as implementation of key campaigns and strategies focused around acquiring and retaining clients. Working closely with the marketing manager you will take responsibility for management of the multi-channel marketing campaigns and managing email channels.

Role Responsibilities

  • Plan, and with support of the wider team, execute and report on multi-channel awareness and direct response campaigns, across both consumer and B2B audiences including partner practice, hospitals and seasonal campaigns.
  • Works closely with our PR team to ensure a continuous flow of engaging pet-owner case studies for use across PR, social media and other marketing channels.
  • Work with external agencies and suppliers to produce print, direct mail, fulfilment, digital assets, signage etc for client facing comms both direct to the consumer and via our Vet Professional channels. This includes briefing and managing amendment requests, collateral management, and print
  • Responsible for developing agency briefs and briefing internal and external teams on campaign requirements, ensuring all brand guidelines are adhered to
  • Support the senior marketing manager on email activity for multi-channel awareness and direct response campaigns, across pet owner and vet professional audiences, including managing databases and email distribution
  • Monitor key competitor activity, analytics and attribution activity ensuring we can identify successful channels for delivering on both brand awareness and direct response objectives.
  • Ensure robust reporting under your areas of responsibility to show the impact of our work on the agreed KPIs and to make appropriate recommendations.

Required Skills

  • At least 1-2 years’ experience in brand and direct response marketing across traditional and digital channels
  • Successfully contributed to marketing campaigns, particularly email-based comms including copy writing, email build and design, database management and evaluation
  • Experience of contributing to multi-channel campaigns and/or led channel activity such as email marketing
  • Confident in producing offline marketing materials such as newsletters, posters and experience managing production workflow
  • Ability to plan workload and evidence ability to collaborate with a wider marketing team or agency.
  • Self-motivated, with the ability to work on own initiative, as well as being highly team orientated.
  • Ability to work well under pressure, maintaining the tact and diplomacy required in challenging situations.
  • Positive approach to problem solving.
  • Thrives in a fast-paced environment.
  • Can adapt to the changing needs/demands of a business.
  • Excellent attention to detail

Rewards & Benefits

  • 7 weeks annual leave
  • Your birthday as a paid day off
  • Cash Health Plan provided by Simply Health
  • Vets Now For You – reward gateway giving discounts and cashback with 100’s of retailers
  • Family-friendly policies including sick, maternity, paternity and adoption pay schemes
  • UK Standard Pension contributions – 5% Employee/3% Employer
  • Up to 50% discounted staff pet care
  • Paid volunteering days
  • Death in service of two times annual salary

We welcome applications from candidates of all backgrounds, including those from diverse and minority groups. As a Disability Confident Employer, we encourage candidates with disabilities and health conditions to apply and are committed to providing reasonable adjustments throughout the recruitment process.