Laura Playforth

Professional Standards Director

Laura is Vets Now’s professional standards director and is responsible for driving clinical and professional excellence across the company. After graduating from the University of Edinburgh in 1999, she worked in small animal practices until 2007 before moving into emergency and critical care. Laura has attained an MSc in advancing healthcare practice. She is the current vice-chair of the RCVS Knowledge Quality Improvement Advisory Board and has interests in professional culture, patient safety and client communication.