Key Appointment in Emergency and Critical Care Drive

 Amanda Boag 1

Key Appointment in Emergency and Critical Care Drive

Vets Now today announced the creation of a new senior role within the organisation aimed at continuing to drive up standards of emergency and critical care within the Company.  Amanda Boag, MA, VetMB, DipACVIM, DipACVECC, FHEA, MRCVS has been appointed to the new full time role of Clinical Director. Amanda is currently a lecturer in Emergency and Critical Care (ECC) at the Royal Veterinary College in London. 

The creation of the role, aimed at further driving an increase in clinical standards in ECC, is a key appointment as the company continues its efforts to raise the quality of care for both emergency and critically ill patients. With the recent dramatic changes that have occurred in the profession regarding OOH care and increasing client expectations particularly in the small animal sector, there has been exceptional growth in the ECC sector of the profession over the past 5 years. These changes have dramatically altered the working patterns for many vets throughout the UK, and the growth in the ECC marketplace seems set to continue apace as the profession strives for an ever better "work life balance" alongside improved client and patient care.

Announcing the appointment, Dr Richard Dixon, Managing Director of Vets Now said; "I am delighted that we have been able to appoint someone of Amanda's calibre to this new position.  Amanda is a well known and respected member of the profession and a renowned international speaker in ECC who will bring a wealth of talent and experience to the company.  Amanda is already very well known within Vets Now and her appointment will further strengthen our team."

Commenting on her future appointment, Amanda said; "I am thrilled to have accepted the new role within Vets Now. It will undoubtedly be a huge challenge given the scale of the company and its ongoing ambitious plans, but there is a clear commitment and culture of high quality care and advancement of the discipline in general, which is hugely exciting for me. I have had a good working relationship with the company for several years and I am looking forward enormously to the opportunities the role will present in advancing the standards of clinical care in ECC medicine both within the organisation and across the UK when I take up the position in September."

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